A City Made By People
Copywriting | Content Creative | Social Media Management
Project Description / Goals:
Support growth and visibility of A City Made By People (ACMBP), a global community exploring and celebrating urban life through online content and live events
The goal was to maintain an inspiring, consistent brand presence across digital platforms while promoting community-driven experiences in multiple cities
Skills Used & Learned:
EDITORIAL COPYWRITING
SOCIAL MEDIA MANAGEMENT
Facebook, Instagram
GRAPHIC DESIGN
Adobe Photoshop, InDesign
CONTENT STRATEGY & MANAGEMENT
For Issue #3 I was commissioned to collaborate with a group of local writers for A City Made By People's print publication.
In my role as one of three editors, I provided guidance on article concepts and tone to ensure it aligned with the publication's vision.
My main responsibility was to proofread, approve, and give feedback on all articles before final publishing. It was a dream role at the start of my career as an aspiring copywriter, a professional project that required meticulous attention to detail.
ISSUE #3 OF ACMBP’S PRINT PUBLICATION
MADE BY PEOPLE LAB EVENTS
MADE BY PEOPLE LAB EVENTS
Creative Process & Strategy
Actively engaged with event attendees to spark conversation and gather authentic insights (this need ✨charm✨)
Ensure participant voices complemented the visual narrative, grounding each after-move in human perspective
Conducted informal, journalistic-style interviews focus on lived experience and personal reflection
Project Description / Goals
Skills Used & Learned
CREATIVE PRODUCTION
CREATIVE COLLABORATION
JOURNALISM (INTERVIEWING SKILLS)
AUDIENCE ENGAGEMENT & COMMUNITY INTERACTION
Results & Impact
Three after-movies that authentically reflected the tone, themes, and community of each event
Video content that centred participant voices, adding depth and credibility to the brand’s storytelling
Strengthened documentation of Made By People Lab’s role as a platform for dialogue, creativity, and connection
Produce a series of after-movies capturing three experiences/events hosted by A City Made By People
Work closely alongside videographer Jan Arsenovic to translate live, community-driven moments into engaging, story-led video content
Engage directly with event attendees to document authentic perspectives and conversations around themes such as music, mental health, and photography
MUSIC X FREEDOM EXPERIENCE
Set inside the living room-style space of Sonos Home Amsterdam, MBPL and Miracles of Music came together to create a space for musicians to perform and speak openly about the role music plays in their lives.
The focus was on connection, storytelling, and shared experience.
EVENT AFTER-MOVIES
PHOTOGRAPHY X MENTAL HEALTH
Partnering with UK’s the Photography Movement, this exhibition brought together ten local photographers, each sharing their own personal interpretations and perspectives of mental health, through photography.
CREATIVITY X LIVEABILITY EXPERIENCE
MBPL, TOMS, AkzoNobel, Albert Heijn, and Pakhuis de Zwijger hosted a live and open conversation together about liveability in Amsterdam. Audience members took part in a fishbowl discussion, where attendees shared their own perspectives on what makes a city liveable, and what it means to live in one like Amsterdam.