Project Description / Goals:
Strengthen Pockies’ social media presence through consistent, on-brand stroytelling
Translate the brand’s Couch Culture ethos into engaging, humorous content
Support product launches and collections through clear, playful messaging
Ensure brand voice consistency across social media and long-form brand assets
Skills Used & Learned:
INSTAGRAM ANALYTICS
SOCIAL MEDIA COPYWRITING
GRAPHIC DESIGN (PHOTOSHOP)
CONTENT STRATEGY & MANAGEMENT
House of Pockies
Copywriting | Social Media Management
Creative Process & Strategy
Developed a strategic content calendar aligned with brand campaigns, product drops, and cultural moments
Established a clear, consistent tone of voice and developed on-brand social copy that balanced humour, comfort, and clarity across Pockies’ social media channels
Proofread final assets (including Catalogue Book & Brand Book) to provide editorial feedback and ensure consistency + brand alignment
Collaborated closely with Co-founder and Marketing Manager to refine messaging and translate core positioning (i.e. “freeing people from discomfort”) into audience-led storytelling
Curated, organised, and published content across social media channels to maintain rhythm and relevance
Results & Impact:
Established a clear, recognisable tone-of-voice across social media platforms that strengthened brand recall and made Pockies instantly recognisable in-feed
Reinforced Pockies’ ‘Couch Couture’ positioning through humour-led, comfort-first copy that supported ongoing brand growth
Improved content clarity and cohesion by introducing structured planning and consistent tone-of-voice
